Top 10 tips for creating a great Studios video

Top 10 tips for creating a great Studios videoTop 10 tips for creating a great Studios videoTop 10 tips for creating a great Studios videoWhy post text-only job ads when you can post ones that include videos of you or someone from your team talking directly to candidates about the position youre trying to fill?Video job ads let you do mora than tell candidates about your jobs. They let you show what its like to work at your company, and describe in your own words, what makes this opportunity so fantastic.More than that, video job ads can increase response rates. According to a recent Wisteria study, visitors spend 2.6 more time on pages with video than without. Thats more time for candidates to investigate your open position- and to decide whether its the right fit for them.Since youre not a professional video producer (dont worry, you dont have to be), were thrilled to share Monsters tool to help you make videos that you can add to your job adsStudios.If you havent done so yet,dow nload the appand start recordingBefore you do,we put together a few tips to help you make the best-looking video job ads- right from your phoneTip 1 Write short scriptsOn the one hand, you want your script to be engaging and informative. On the other, you dont want it to sound like a doctoral dissertation.A short script can still convey a compelling message if you focus on just a few key points.Start your video job ad with a short, to-the-point intro like Hi, my name is Rosie Garcia here at the Acme Company. We have an open job for a project manager in our Cranford, NJ office.You can create your own script or make things really easy by using one of oursample scripts.Tip 2 Put it on a tripodPicture this. Youve platzset up the perfect shot. Youre in the frame, your scripts rehearsed, and youve done a great dry run. You push recordand you sneeze. Your phone goes flying and your perfect shot is gone. Ugh.For jiggle-free, sneeze-proof recording, always place your phone securely on a trip od standing on a flat surface. Trying to record with a hand-held phone is a recipe for video disaster. One that can easily be avoided with a tripod.Tip 3 Use good lightingYoure not shooting a horror movie, so theres no need for eerie backlighting (i.e., standing with your back to a window).Youll also want to make sure the room youre recording in isnt too bright. The right lighting helps set the tone for the video. Make sure theres no glare or shadows on or around your speaker(s) when youre setting up to record.Another tip You could purchase an external camera flash to give your smartphone an extra light enhancer to use wherever you end up shooting your video job ad.Tip 4 Use clean backgroundsCandidates want to binnensee younot the crumpled coffee cups from the morning meeting that somehow wound up on your desk.Eliminate distractions by using crisp, uncluttered backgrounds (but not blank walls thats too bland) so candidates can focus on you and your message.Tip 5Capture clear audioA void sounding like youre broadcasting from the moon or spitting into the phone.Standing too far from, or too close to the phone can detract from what youre saying, as candidates will struggle to hear you.To get the best quality audio, stand or sit about four to five feet from the phone. Speak clearly and pace your delivery.Tip 6 Use your own wordsCandidates look for authenticity in a prospective employer.Using your own words when you speak will go a long way to helping candidates gain confidence in you as an honest, transparent employer.Although you want to sound natural, remember to rehearse what you want to say before you hit record to avoid mumbling and stumbling over your thoughts.Tip 7 Follow your own brand guidelinesIt may be tempting to stray from your companys branding guidelines (would that really be so bad?), butdont do it.Your video is an opportunity to not only talk about your company and open job, but to also get your brand noticed.Brand recognition plays a critical rol e in attracting interested candidates who fit your job and company.Tip 8 Dont regurgitate the exact job descriptionThe objective is toaddto your Job Ad, not to repeat the description verbatim.Think of some creative ways to show off your culture (e.g., if your company is known for its highly collaborative culture, insert a clip of teams working together).By showing, not just telling what makes your company and the job so great, youll give candidates more reason to want to apply.Tip 9 Set candidate expectationsDont leave candidates hanging.Theyve invested the time to watch your video, so you know theyre interested.Give them something in return. Include in your script next steps for them to take, as well as a clear call to action like an Apply Now or Click to Apply button.Tip 10 Practice makes perfectIt may take just one take, or maybe a few more.The more you practice recording, the better the video. And the better the video, the more candidates will engage and respond.